Strategic Roadmap

AkshaNeev

Core Strategy

Dual-Expert Model

Civil Engineer + Vastu Consultant

Target Market

Raiganj + 10km

Municipality & Panchayat

Wedge Product

₹1,001 Consult

"Shubho-Arambh" Audit

Go-to-Market Launch

Phase 1: The "Supply Side"

Month 1

Recruiting the key partners before selling. Without the LBS, the product doesn't exist.

1
  • Recruit 2-3 LBS Partners
  • Verify WB Municipal Rules
  • Setup "Portal-Ready" Templates

Phase 2: The "Demand Side"

Month 2

Marketing the "Wedge" to build a lead database and trust.

2
  • Launch ₹1,001 Vastu Audit
  • Setup GMB & Portfolio Site
  • Run "Fear vs Status" Ad Tests

Phase 3: Operations & Tech

Month 3

Standardizing the factory to handle volume efficiently.

3
  • Hire Internal Drafter
  • Finalize PWD Excel Estimator
  • Upsell "Bank Estimate" Add-on

Team Structure

Philosophy: Low Fixed Cost, High Expertise.

Business Head
Sales & QC
Jr. Drafter
Internal
Vastu Acharya
Revenue Share
Partner LBS
Per Signature
Panel Valuer
Referral

Business Continuity

Personnel

Staff/Partner Loss

Recovery Protocol

  • Activate Freelance Backup
  • Divert to LBS Partner #2
  • Use Standard .dwt Templates

Regulatory

Rule Changes

Recovery Protocol

  • "LBS Alert" Early Warning
  • Stop-Work Order
  • Free Revision Guarantee

Technical

Data Loss / Downtime

Recovery Protocol

  • Google Drive 3-2-1 Sync
  • Switch to Manual Print
  • Proactive Client Comms

Compliance

Legal / GST

Recovery Protocol

  • CA Retainer (Monthly)
  • Advocate-on-Call
  • Strict "Scope" Disclaimer

Revenue Logic: The "Thali" Model

Balancing Volume with Margin Targets by Month 6 (Steady State)

The Wedge

Appetizer
₹1k

Consultation Only

Volume 20 / mo
Rev ₹20,000

Essential

Basic Thali
₹10k

Avg. Ticket Size

Volume 5 / mo
Rev ₹50,000
Cash Cow

Samadhan

Special Thali
₹18k

High Volume × Mid Price

Volume 8 / mo
Rev ₹1.44 L

Sampurna

Maharaja Thali
₹25k

Premium Margin

Volume 3 / mo
Rev ₹75,000
Total Monthly Revenue (Target) ₹2.89 Lakhs